How Not to Promote Your Network Marketing Business

I received an automatic Direct Message (DM) from someone I just followed on Twitter. I don’t have a major problem with setting up automatic DM’s when someone follows you, although it’s a practice I choose not to participate in. Most of these messages give me a chuckle as they are blatant self-promotion, and I can’t help but think that the click-through rate on the links they provide must be infinitesimal.

This particular DM, though, caught my attention. I followed this person as a fellow associate in my network marketing company. To my surprise, his automatic message invited me to check out a different opportunity. In my experience, it is next to impossible to juggle two or more network marketing opportunities at the same time. It is even worse if they are both in the same industry. Yes, both opportunities (our shared opportunity and his secondary business) are in the health-and-wellness industry.

The reason this is an extremely bad idea is that your credibility goes out the window. How can you put your reputation on the line standing behind one nutritional company while promoting another? At least the people who do this opportunity-juggling successfully (and they are few and far between) have the good sense to choose companies in entirely different industries. It’s one thing to stand behind a particular nutritional supplement and also recommend a phone service … or a travel opportunity … or a generic business-building affiliate program. It’s quite another to stand behind two essentially competing products.

So I sent him a DM in reply. I certainly have no business giving advice to a virtual stranger (pun intended). But writing a book on this very topic (essentially how to do network marketing right), I couldn’t let his lapse in judgment go uncontested. Will he learn from me? Who knows? I hope he at least signs up for e-mail notifications on my book, Demystifying Prosperity™: Why You Should Take a Serious Look at Network Marketing.

And how is it that I dare to present myself as an expert in network marketing? Quite simple: I am guilty of making this very mistake, myself. The only difference was that I was juggling four opportunities at the same time. Clearly, one’s own stupidity is the best teacher—and I had a good one! The good news is that I compared my four opportunities, and the one I am currently promoting exclusively was so obviously the winner of the competition, it wasn’t even close.

I enjoy helping others do a similar evaluation of their various opportunities. Let me know how I can help you. It gives me great joy to promote this exceptional industry of network marketing.

Tagged as: business opportunity, demystifying prosperity, direct message, dm, evaluation, network marketing, twitter