A Good Name

by Carl Eric Johnson on Sunday, August 22, 2010

Today’s post will be short and sweet. Chapter 22 of Proverbs starts with this great verse:

A good name is to be chosen rather than great riches,
and favor is better than silver or gold. (Prov 22:1, NRSV)

Allow me to bring this into the 21st century and talk about domain names. I love to coach my Web clients in proper domain name strategies. Most of the time my recommendations are appreciated. Sometimes they fall on deaf ears.

Just recently I had a client, I’ll call her “Pam Valley,” advise me that she was no longer interested in her domain name, “PamValley.com.” I was incredulous. I still am, for that matter. The first thing I advise my new clients is to see if any form of their name is available as a domain name. If YourFullName.com is still available, snatch it up immediately, even if you don’t see an immediate use for it. I guarantee you will down the line.

What amazes me is that this woman actually already had her personal domain name, and now she simply wants me to let it expire. “The customer is always right.” That is what I shall do. But for you, dear reader, be sure you renew the domain names you want to keep. And if YourFullName.com is available, register it immediately. I am a domain registrar, so I can help, and my specialty is personal service—that is, with a live human being, me. Call or email (or leave your comment below), and I’ll get back to you.

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