This and the next several posts will all have to do with USANA Health Sciences, the network marketing company that I am involved with. Often, when writing about network marketing, I try to keep my posts free of company references, so my readers who are involved in other opportunities can receive unconfused benefit from my writing. This being the annual USANA International Convention, however, company references are inescapable.
Also, as one of my goals in the coming year is to achieve the rank of Gold Director, I shall be making reference to various levels of achievement within USANA. Gold is a milestone for many reasons, which is why I have my eyes set on it. Currently I am at a level called Builder, and the next level up from there is Achiever, so my short-term goal is Achiever, and I’ll be sure to post once I have, er, achieved it.
I should mention that USANA’s conventions are top-notch events, and I wouldn’t miss one for the world. I joined USANA in October of 2002, a month too late to attend the 2002 convention, but I’ve been to every one since then. USANA’s International Conventions stand apart in that they have actually won awards. From a USANA press release dated June 22, 2010:
For the second year in a row, USANA Health Sciences, Inc. (NASDAQ: USNA) won an American Business Award for its 2009 International Convention in the Live Events category at The 2010 American Business Awards, also known as the 8th Annual Stevie® Awards, in New York City Monday evening. This prestigious honor confirms that USANA, once again, organizes the Best Live Event in America.
For many, USANA’s annual International Convention starts on Thursday morning with the Opening Session. I always fly in on Tuesday, however, as I don’t want to miss any of the activities on Wednesday. Registration and the USANA Store opened at 9 a.m., and I prefer registering when the lines are short, not to mention seeing the new logowear before it gets all picked over.
The Training Stages started at 1 p.m., and I attended three very informative sessions in the “Road to Gold” track:
- Taking Action: Road to Gold – David Block – Are you ready to push your business to the next level? Gold Director David Block explains which steps are necessary for you to take your business to Gold. With proven techniques and honest advice, you’ll be reaching new heights in your business in no time.
- Creating Customers for Life – Dr. Peter Rugg – In today’s fast-changing and competitive environment, excellent customer service is essential for success. Let Scientific Advisory Council chairman Dr. Peter Rugg explain the important roles customers and customer service play in your business.
- Creating a Why That Will Lead Your Business to Success – Dr. Deborah Kern – It’s no secret that USANA’s top leaders work hard and have amazing discipline and commitment. But there is a secret you may not know about that helps them get up every morning, enthusiastic to sign up that new prospect or find another Preferred Customer. USANA Emerald Director Dr. Deborah Kern will tell you about how she is living her dream, and how having a strong why will help you get there too.
The program excerpts above should whet your appetite for some future posts, but for now I want to concentrate on my overall impressions of Convention.
The only activity I did not attend yesterday was the evening USANAfest at the Energy Solutions Arena. The Wednesday evening entertainment is fine, but I wanted to be sure to rest up for today’s very full schedule (about which I’ll blog tomorrow).
My biggest word of advice for anyone in network marketing is to let nothing stop you from attending your company’s big events. This is the single most important thing you can do to solidify your commitment to your company, accelerating the achievement of your goals.


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